Web Manager – Marketing and Communications Contract

Web Manager – Marketing and Communications


Southeast Missouri State University

Salary: Depends on Qualifications

Job Type: Full-Time

Job Number: 202400295-02

Location: Cape Girardeau, MO

Department: Marketing and Communications

Closing:

Position Summary

Southeast Missouri State University’s Marketing & Communications department is looking for a skilled Web Manager to join our team. The Web Manager will play a pivotal role in overseeing the University’s web presence, ensuring websites provide great user experience, are technically sound, and align with brand standards. This role requires a blend of technical expertise, creativity, marketing, and project management skills to enhance our digital footprint and support our strategic goals.

Primary Responsibilities

• Provides leadership, guidance, and performance management to a team of web personnel, ensuring a cohesive and productive work environment
• Oversees the planning, building, execution, and completion of web-related projects, ensuring they align with organizational goals and timelines
• Supervises the creation, maintenance, and optimization of websites, ensuring they meet design and functionality standards
• Coordinates the creation and management of web content, ensuring it is accurate, relevant, and up-to-date
• Stays informed about emerging web technologies, trends, and best practices
• Provides technical guidance to the team and makes decisions on technology adoption
• Works closely with cross-functional teams, including marketing, design, and content creators to ensure seamless integration of web initiatives with overall business strategies
• Monitors website performance metrics and analytics, identifying areas for improvement and implementing strategies to enhance user experience
• Fosters the professional growth of the web team through training programs, skill development initiatives, and performance reviews
• Prioritizes and implements strategies to enhance the overall user experience on websites, improving usability and accessibility
• Facilitates effective communication within the team, department leadership, and stakeholders
• Provides regular updates on project status, challenges, and successes
• Addresses and resolves technical issues, bugs, and other challenges that may arise during website development and maintenance
• Implements quality assurance processes to ensure that websites meet established standards and are free of errors
• Oversees and manages the web ticketing system ensuring tickets are completed on time and correctly
• Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven insights to achieve desired search engine ranking goals
• Provides regular reporting on web team productivity, project updates, ticket system, and website analytics

Required Qualifications

• Bachelor’s degree in web development, computer science, marketing, or a related field
• Demonstrated ability to develop and manage a team of direct and indirect reports
• Ability to effectively communicate technical procedures and concepts, both in writing and verbally, to individuals and groups with or without a technical background
• Demonstrated ability to analyze, understand, and report on data analytics concerning SEO and UX
• Demonstrated ability to manage multiple activities in a deadline-oriented environment; including being highly organized, with exceptional attention to detail
• Demonstrated ability to facilitate project management with stakeholders and web team
• Demonstrated ability to handle multiple tasks or projects at one time while meeting assigned deadlines
• Working knowledge of HTML, CSS, JavaScript, and Velocity
• Working knowledge of content management systems (CMS), like Cascade
• Working knowledge of site architecture, keyword mapping, and strategic site review
• Knowledge of web analytics tools such as Google Analytics, Google Tag Manager, and Google Search Console
• Knowledge of SEO platforms, like Brightedge.
• Knowledge of web accessibility standards as described in WCAG 2.0
• Possess excellent initiative, teamwork, problem-solving, independent judgment, and presentation skills
• Demonstrated expertise in strategic content development planning, analysis, and dissemination
• Demonstrated understanding of and commitment to providing excellent customer service

Required Information & Deadline

Application Deadline: To ensure full consideration, applications must be received by December 16, 2024. The position is available immediately and will remain open until filled.

To Apply: Complete the application by clicking on the APPLY button at the top of the page. You will need to submit the following items for your application to be complete.

• Letter of interest addressing all position requirements
• Current resume
• Name and contact information of three professional references may be asked for at a later date, if not submitted

Additional Information

Department Website: Marketing & Communications

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.

SEMO Fact Book
SEMO Strategic Action Plan

To apply, please visit https://www.schooljobs.com/careers/semoedu/jobs/4746410/web-manager-marketing-and-communications

Southeast Missouri State University is committed to providing equal employment opportunity and to the principles of affirmative action. In accordance with this commitment, and in compliance with the requirements of applicable laws, it is the policy of the University to provide equal opportunity for all applicants and employees in its employment practices, without regard to race, color, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, or protected veteran status. The University believes that a diverse University community advances the academic purposes of the University and enhances the working and learning environment.

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