Senior Director, Brand Strategy – Advanced Hydration Part Time

FOCUS, SCOPE and IMPACT:

• Support the Global Category President in developing a vision and strategic direction for the category
• Brand/category growth strategy work will include 3-year growth strategy, positioning, occasions-channels, VIS, packaging design, and passion points for three global / regional brands (Powerade, BALyte and AQ)
• Orchestrate engaging campaigns / initiatives for global brands to grow revenues and weekly+
• Scale regional and local brands within our Growth Portfolio and reapply like never before
• Drive innovation by stewarding the brand portfolio and innovation pipeline
• Expected to manage “shadow P&L” for category, managing strategic levers for topline growth and providing DME/investment recommendation
• Expected to provide input on new and preferred business models for the category
• Work with counterparts in Operating Units (OU) to help develop and execute cohesive brand/category strategy
• Work with Global Human Insights to define a consumer segmentation and define category insights
• Recommend shopper segmentation strategies by channel/occasion
• These roles will not have formal direct reports, but will work with a large network of colleagues across TCCC
• They will be part of 5-8 person teams of senior marketing talent reporting to Global Category Presidents
• Accountable for overall engagement and inspiration of the global brand community

JOINING THE TEAM – WHAT’S IN IT FOR YOU?

• Being at the forefront of re-imagining the next-stage of category growth for the company
• Owning the narrative – global category / global brands
• Continuous learning to support upskilling

• Cross cultural/operating unit experience

EXPERIENCE

• Significant marketing experience (8+ years)
• Direct experience with brand strategy work
• Experience working with cross-functional teams
• Comfort with and understanding of consumer and business analytics
• Comfort with and understanding of human insights
• TCCC experience strongly preferred

WORK FOCUS

• Lead the scaling of Powerade and BALyte in core markets and new market opportunities by developing brand persistent platform, communication, commercial partnerships, activations, VIS and innovation.
• Continue to evolve the portfolio and brand strategy to expand advanced hydration beyond sport and address both FUEL and RECOVER need state
• Continue to evolve the brand and category strategy
• Continue to evolve the sports strategy to ensure effective utilization and activation of partnership assets

COMMUNICTAION FOCUS

• Role will require frequent communication with Global Category Presidents, other Global Marketing sub-functions, and OU Category Leads
• Global Category Senior Direct Reports must be comfortable communicating innovative approaches to marketing strategy and building buy-in across key internal stakeholders

Tagged as: Human Recourses